Perspectives of media in health and social care Essay Example for Free

Perspectives of media in health and social care Essay The objective of this essay is to understand the representations of the media in Human Immunodeficiency Virus (HIV)/AIDS issue on gays and bisexual persons within health and social care setting. The importance of the mass media will be discussed to gain insight in promoting awareness on HIV/AIDS. It will clarify some specific theories and models of approach as they relate to mass media context in relation to the case studies and conclude. Irwin et al (2003) assert that the prevalence of HIV/AIDS epidemic in both developing and developed world including the United Kingdom (UK) has increased to a level that is beyond the control of the human behaviours; as a result, the increasing rate of people infected with the HIV/AIDS and the rate of people dying in terms of mortality rate have caused a concern among policy makers, journalists, governments and the Non-Governmental Organisations (NGOs) throughout the entire world. For example, people infected are estimated at 34 million with HIV/AIDS while people who died is at 1.7 million globally (UNAIDS 2012). This led journalists across the globe including the United Kingdom (UK) to adopt strategies and develop tools to combat the epidemics. Hart (1991) defines mass media as devices that simultaneously transmit messages to large numbers of people and indicates that media are classified in three different kinds which include presentational, representational, and mechanical or electronic media. The mass media performs three key functions: educating, shaping public relations, and advocating for a particular policy or point of view. As education tools, media not only impart knowledge, but can be part of larger efforts to promote health issues and other related activities (e.g., social marketing) to promote behaviour change social utility (Department of Health 2011). For instance, when using the social marketing, the mass media targets a particular through poster and other adverts to inform gays and bisexual about the HIV. Beck et al (2005) emphasises that the presentational media ensures face-to-face communication, e.g. speech. He also indicates that the representational media enables messages to be stored, passed over a distance and produced in the absence of the participants because they use symbol  codes of prints, graphics and photography to communicate e.g. newspapers, comics and magazines. Thomson and White (2008) said that the messages are projected through television, radio, newspapers adverts, magazine, leaflets, books, and internet. This is evidenced in the communication model which states that the flow of information is a system of conveying a message in two ways, or in a multiple channels, because individuals will get opinions which are influenced by the type of message to be delivered. The model is based on two step system of information flow which in turn influences the wider community (Wellings and Field 1996). In United Kingdom (UK), the Department of Health allocated  £ 2.9 million each year to promote at the national level, the HIV/AIDS prevention campaigns through TV and other adverts (House of Lords 2010). The application of Marxist theory emphasises on the direct relationship existing between those who have economic power and those who can be able to disseminate information across the society. Tones and Tilford (2001) emphasised that the environmental model of approach is based on the advocating for the prevention of disease rather than depending on medical cure. Medical treatment is limited in providing effective behavioural change and cure. In other perspective, when using the environmental approach, a set of series programmes about HIV has only attempted to raise the awareness of how the disease can be contracted and prevented. Karpf (1998) identified the looking after yourself model said that this model mainly focus on individuals behaviour change. The concept of look after yourself approach has helped media and health organisations to campaign through TV, Radio and providing advices and necessary information to make people aware of the HIV effects. It also changed the way the society used to perceive the value of culture in line with the HIV/AIDS among gay and bisexual society, and this has become mainstreamed in the society (Miller 2002). McQuail (2010) emphasis that Marxist theory, put emphasis on promoting ideas than looking at material structure of the society. However, Marxist theory has contributed to the promotion of mass media; its critics depend on how media could have the power to influence the society in order to effectively effect change (McQuail 2010). The functionalist theory is based on the human behaviours which are run by the way social pattern reflect some kind of stability in relation to the social reality (Brym and Lie 2010) For instance, the use of TV as a channel to  disseminate information on HIV/AIDS has offered sights and real message to stimulate people representation to understand the significance of the effect of having HIV/AIDS. Despite the use of TV as means of disseminating the message on HIV/AIDS, has a limited scope in term of coverage because it is often limited to crises (Basten 2009). The UNAIDS (2004) report indicates that with TV there are some costs associated to it, for instance, the cost of advertising a short avert on health issues such as the HIV/AIDS is high, because of time consuming and creative art for the performance to meet a particular market segments ( Hornik 2008). Beck et al (2005) indicates that the use of the radio as a media of communication has the potential to reach diverse groups of people and huge number of people within the community.

Future of Automobiles :: science

Future of Automobiles Lately the trend in cars has been anything but. Lately in the United States the trend has moved toward the SUV or the Sports Utility Vechile. Thats Right the family station wagon and the Minivan are things of the past and I am going to take you through a thorough examination my favorite the Toyota 4Runner Ltd 1997 Toyota 4Runner Limited 4WD WHAT'S NEW FOR 1997 All-new 4Runner debuts with more interior room, stronger engines, dual airbags, new colors, and a top-of- the-line Limited trim level. For the first time, the 4Runner boasts a unique chassis and sheetmetal not shared with the Tacoma pickup. PROS AND CONS Pros: Great looks and ground-pounding performance make the 4Runner an ideal choice for people who love the great outdoors as well as those who just want to look like they do. Cons: Steep price and choppy highway ride temper our enthusiasm for this otherwise outstanding truck. For Successful five-year run, the second-generation Toyota 4Runner has been retired, and not a moment too soon. Fresh in 1990, the 4Runner aged quickly as the sport utility market exploded and other automakers introduced larger, safer and more powerful rivals. By 1995, the compact pickup-based 4Runner offered little, other than Toyota's reputation for reliability, to entice buyers. For 1996, Toyota has separated this high-volume SUV from its pickup truck roots. The new 4Runner shares little with the Tacoma pickup. As a result, engineers have created a more refined vehicle without sacrificing tough off-road ability. Suspension travel and tread width are both up to improve off-road ability, ride, and handling. The interior is larger in every direction, thanks to a wheelbase that is two inches longer than the previous version. A lower floor and wider doors make getting into and out of the 4Runner less of an exercise in contortionism. Rear leg room is up by three inches, and cargo space has been improved as well. Two engines are available on the 4Runner; a 2.7-liter inline four cylinder that makes 150 horsepower at 4800 rpm and 177 pounds- feet of torque at 4000 rpm., and a 3.4-liter V-6 producing 183 horsepower at 4800 rpm and 217 pounds-feet of torque at 3600 rpm. These figures represent a substantial improvement over the old anemic four cylinder and wheezy V-6 -- in fact, the new 2.7-liter four is more powerful than the 1995 model's 3.0-liter six.

An Analysis of Irony in Emily Dickinson’s “I Felt a Funeral in My Brain”

The whole poem was in the past tense, just like relating to the poet’s nostalgic retrospective, telling a story that truly happened to her. What’s so scary a part about the poem is, if without the first line, the major subject — a â€Å"Funeral† that Emily once went through by herself, offering readers an angle of view from their own coffins, alive. The poem, thus, has put up a question probably with no answer: â€Å"what if you died and were about to be buried, but were still conscious all the time through the funeral?†.Since a coffin can directly represent a loss of â€Å"life†, Emily tried to make use of that sense of loneliness and isolation (yet devoid of a feeling of terror), which can be found in a coffin, to denote a thing worse than death — a loss of â€Å"mind†, as opposed to a loss of â€Å"life†. In fact, that’s just the beginning of Emily’s irony, which is, burying someone that merely lost †Å"herself (or himself)† instead of her (or his) â€Å"life†. The point is that in Emily’s mind, it was even worse than death to lose one’s own â€Å"Self’.The first imagery showing up and running through the whole poem is the â€Å"Mourners†. In common sense, they were supposed to sob or wail over the lost person; while on the contrary, there were no sounds of sadness at all in the funeral, which is quite ironic. The only sound that the poem was trying to convey is their stupid march — treading, treading — and their so-called service — beating, beating, resembling an army of cumbersome robots in their â€Å"Boots of Lead† disposing a bin of trashes or nastily, corpses.Weirdly enough, no mourning attire, no face, no interaction (for example, bestowing a rose on the dead, or whispering muffled with one another about the dead), and even no slightest feeling are described, at least for the sake of the dead person; ins tead, all in all is merely a simple statement of a routine procedure (arriving — taking a seat — waiting for the â€Å"Bell† ringing — then burying the coffin), so as to give the poem, in its least sense, the tone of a funeral procession. Yes, ironically, the least important thing seemed to be the dead guy; while the formality of the process was what only mattered.In pursuit of consistency, Emily also used a ballad meter style, of which the strong rhythmic tone could exactly cater to the marching sound and play as similar to a dirge, and the simplicity sensed in this meter could echo with that of the funeral. In addition, this simple rhythm had been also achieved by the repetition of the same words — â€Å"treading and treading†, â€Å"beating, beating† and â€Å"dropped down, down†, where the sense of motion had been created for readers to feel by themselves and been stressed by alliteration as well.However, on the other hand, the â€Å"simplicity†, both in the sense of the funeral and the â€Å"Mourners†, made a sharp contrast with the poet’s relatively complicated â€Å"mind†. And ironically, the only thing that was very likely to satirise that stupid â€Å"simplicity† had gone mad or even been lost, which is why Emily felt a Funeral in her â€Å"Brain†. Besides the visual imagery of â€Å"Mourners†, the sound of a â€Å"Bell† is another auditory one and its tolling was meant to signal the end of the funeral, which is, in fact, an echo to the imagery of â€Å"Mourners†.In the fourth Stanza, Emily referred â€Å"being† to â€Å"an ear† — partly in that the living â€Å"Mourners†, just like the lifeless robots without the ability of independent thinking, was awaiting the next-step instructions, and apart from a heart, a brain created to sense feelings and thinking, an ear was the only organ they needed to simply ab sorb orders to proceed the funeral; partly in that hearing a sound can be a sign of â€Å"being† and is privileged to â€Å"the being†, both of which she was no longer in possession, and this in part explains why â€Å"Silence† and she belonged to some strange Race.And â€Å"wrecked†, â€Å"solitary† were the only feelings that she had been having since being part of this â€Å"Race†. Apparently, the â€Å"Mourners† are a metaphor for all the people in her life that once mattered and since they were of the same race, they talked and acted in the same way that unfortunately she would never approve of and would do her best to satirize by despising them with a pen. She thought that staying reclusive could help maintain her superiority over the stir of the society, but is this really the case?At first, they began their treading and gradually, their noise started to make sense and affect her in some way. â€Å"That Sense was breaking thro ugh — †indicates that she had a momentary impression that her sense (or her mind) was escaping and continued to go away as the dash implies. The treading evolved into the beating, which confused her and finally managed to numb her mind. For them, the treading and the beating would never be enough for such a complicated and mature mind; thus, they planned to beat it down, put it into a coffin and bury it; and before all that happened, they tortured it again and again, as â€Å"with the same Boots of Lead, again† implies. When the mind could no longer bear the torture, it came to an end with the â€Å"Bell† tolling. Finally, finally it surrendered and was determined to be estranged from the outside world and stay lonely â€Å"in her coffin† by stopping communicating with those â€Å"ears†, but the torment went on. Everything seemed fine until â€Å"a Plank in Reason, broke† and she began to descend — madness, madness, madness. Wha t could have been more awful if there was a hole on her mind?But what’s worse, even though she kept dropping, experiencing all types of mental disorders, there was no demise and there would never be one, which means that she had to be kept under torture and pain. This is the most horrible thing, worse than death. The ironic part lies in that the pain she had been through was actually brought about by her own self. She built herself a coffin to avoid harm or obstacles in her way and keep her mind intact, which unavoidably led to her emptiness or even depression. There is a turn in rhyme in the last stanza — â€Å"And I dropped down, and down- /And hit a World, at every plunge, /And finished knowing thenâ€Å".The use of the slant rhyme wakes us up out of the boredom of the marching sound, and this turn also marks the waking up of Emily when she realized that something was wrong with her mind. This blink of realization was actually caused by the speed of the dropping, as Emily used â€Å"plunge† to depict her situation. Before the â€Å"realization†, she was by no means self-conscious of what was going on and the fact that everything taking place in her brain was all made up by her own self as a way to flee away from the outside world.However, ironically, no matter how hard she tried to bury her mind, she was just fleeing away to another state — mad, solitary, wrecked and worst of all, hopeless. After the â€Å"realization†, she was disillusioned, which is actually even more tragic, because there was no way to bury her mind but merely transforming its state into abnormality. Instead of a period, Emily used a dash to end the poem, which tells the readers that there would be no end to this hopeless process but an eternal struggle with self-consciousness — an eternal inner torture.

Case Analysis Stef Sailor - 947 Words

Stef Sailor is an owner and manager of a Subway store located in DeWitt, Iowa. In high school, I worked under her supervision for three years. I decided to interview Stef for the interview because I respect her as a former boss. She shaped me into the person I am today. I have always wanted to ask her questions about the business, but it was never appropriate when I was working there. I want to take this chance to help me understand how her business operates. Quality service skills are expected from all employees at Subway. In the interview, Stef explained that she wants each employee to have excellent service skills. In class, we discussed that service is the speed and dependability of how companies give the customer what they want.†¦show more content†¦Stef is controlling her business by knowing exactly what is going on in her store at all times. If she notices a problem happening, she can refer to Subway Live. These techniques of control can help Stef succeed. Everybody has different skills, but Stef focuses on technical and communication skills when hiring a manager. In class, we discussed how people can have technical, conceptual, and communication skills. Depending on the job, certain skills are needed while others are not. Stef claims a manager at Subway should present more technical and communication skills for the job. Subway is a fast food restaurant, so employees are only making sandwiches and communicating with the customers for each order. There are only a few times a manager will face a problem, but when it occurs they are told to call Stef’s phone for assistance. Technical skills include understanding different formulas for sandwiches and knowing where items are located throughout the store. Communication skills include talking with the customer to understand what he or she wants and resolving any confusion if it exists. If a manager has these skills they will be successful. Social capital is extremely important when working in a small town. In class, we discussed social capital is the goodwill from your social relations. It can either impact business in a positive or negative way. In the interview, Stef declared social capital is a competitive advantage