Advertising Uses Essay

Advertising: Information tool, manipulation tool, or Beyond? The impact of advertising in our society is a fiercely debated topic, and has been ever since its conception in its most basic form. Advertisers make their ads stand out by using humor, ongoing story lines, unexpected dialogue, unusual techniques, attention-getting spokespersons, or simply by repeating the ads so often that people can’t help but remember them. According to the majority advertising is a form of communication that typically attempts to inform or persuade potential customers to purchase or to consume more of a particular brand of product or service. This is not a surprise, advertisements are everywhere. Society is so used to it that they just see it as a tool for letting others know about a product. The majority sees advertisement as an information tool. Unfortunately advertising doesn’t have that purpose anymore. According to Chuck Blore said: â€Å"Advertising is the art of arresting the human intelligence just long enough to get money from it†. Just until the 1800’s advertising was an information tool, then it became a manipulation tool because of mass production during the industrial revolution. Everything stayed the same until the 21st century. This century had changed the whole concept of advertising, now advertising is something beyond information or manipulation. Advertising is a tool to create costumers (yes, create!). Now publicists create needs, preferences, beliefs, points of views, and everything they need to get money without measuring their acts. Advertisers are changing customers’ true desires instead of selling their products to the ones who needs them. Advertisers create needs. Its not true that every time someone sees a Burger King ad he/she is hungry, its just part of the advertiser’s job. They make every ad incredibly appealing so that everyone who sees it believes that he needs a burger right away, or at least something to eat. Haven’t you noticed that those kinds of ads are always close enough to the respective restaurant, and it’s not just in the food business that advertisers create needs? They do it in every opportunity they have, such as apparels, technology, etc. Advertisers create preferences. They build desires and preferences every time they have to present a product that isn’t for everyone. Advertisers show products as unique and incredible. The costumers believe they need them right away. What advertisers do is create an image of a product that will make costumers buy it without thinking it twice; it will create such a huge desire for that product that costumers will feel the need for buying it even though it can be a product that they wouldn’t be interested before the ad. Advertisers create beliefs and points of view. They do everything for achieve their selling goals; they don’t care about the costumer real desires. Advertising is in such a position that it can make costumers change the way they see themselves, the way they see others, and they way they feel about their lives. In this case there are examples such as all the commercials with models that make costumers feel insecure with their bodies (no matter the gender). Also ads that insist with the idea of getting thinner with machines or pills â€Å"without doing exercise† making costumers believe that everything works. Advertisers create perceived difference and make them feel that a particular product is different. Most of the time the difference is simply the audience the company wants to target. Unfortunately one of the biggest consequences of abusive advertisement is that most of the advertisers are targeting kids affecting their way of thinking and all their interests. Kids fourteen and under spend an estimated $20 billion a year and influence purchases by parents, grandparents, and others to the tune of $200 billion a year. As a result, advertisers spend big bucks to reach kids: an estimated $800 million for programs alone. Experts say that children are particularly vulnerable to the persuasive effects of advertising, especially television commercials. â€Å"Kids are the most pure consumers you could have,† says Debra McMahon, a vice-president at Mercer Management Consulting. â€Å"They tend to interpret your ad literally. They are infinitely open.† The child as in-house salesperson is a powerful friend to advertisers. Because of this, some advertisers are very concerned with the society, because a lot of advertisers are just trying to sell the product witho ut limits. They don’t think about the audience that can see their ads. Advertising has become really intense during the past years. They are trying to sell their products or services without a limit, without respecting the costumers. It should be controlled, definitely. Advertising, too, should be held to the truth, as many people take it at face value and ingenuously believe all or most of what is said. That’s why there are associations promoting responsible advertising like the International Advertising Association (IAA) and Advertising Educational Foundation. Also there are advertising ethics that are being discussed, ethics that should be present when an ad comes out for the rest of the world. Advertising should be more socially responsible, because advertising is just one of the most important social influences in a capitalistic economy, like ours. And using media as its vehicle is a pervasive, powerful force shaping attitudes and behavior in today’s world. As the media grows, the number of advertisements increases everyday and it plays a substantial role in people’s life because we are bombarded with thousands of advertising messages daily. The industry should concentrate more on the advertising ethics, and how to satisfy the consumers, instead of manipulating the consumer into buying their product, misinforming, tricking people for their own financial gain and creating negative social impacts. Advertising must be truthful, not misleading, ambiguous, or make wrong factual claims that can get consumers to buy inferior products thinking these products can deliver more. Advertising should be creative, and who says you can’t direct your creative abilities towards projects that aim to do good? Advertising should be responsible, so that it helps to contribute a positive effect on our society and the environment. I do not wish to see advertising eliminated from the contemporary world, because it is an important element in today’s society, especially in the functioning of a market economy, which is becoming more and more widespread. I do wish that the world of advertising change and can be limited to be used as an information tool, not manipulation or â€Å"beyond that†, and hopefully in the future we’ll have the chance to see on magazines, billboards and TVs ethical and responsible ads, because as Chris Moore said once â€Å"Advertisers are in the busi ness of communicating with thousands, even millions, of â€Å"others† all the time. That gives us thousands or millions of chances to practice what we believe every day. And try to get it right†. References Day, Nancy. Advertising: Information or manipulation? Enslow Publisher, 1999. Scivicque, Christine. December de 2007. February de 2011.

“How to Say Nothing in Five Hundred Words” by Paul McHenry Roberts Essay

Paul McHenry Roberts’ 1956 article, â€Å"How to Say Nothing in Five Hundred Words,† deals with the common traps faced by many young writers while writing essays. His advice includes tips on making a dull subject exciting, engaging the reader with unexpected topics and arguments, and developing a fully thought out essay that will be sure to earn a good grade in the classroom. Roberts says to come up with a list of arguments off hand and write them down but do not use any of them, as they are most likely overused and predictable. Instead he suggests to take the path most people would avoid, since it will most likely be easier to make your writing interesting. In addition, do not overuse generalities by never truly getting into a subject. Include facts and stories to get readers interested, instead of a dull sentence with your point of view. Roberts says to get rid of the extra words that fill papers and really give no extra value to your writing. He calls this â€Å"padding† in your paper. It is just a way to reach your word goal without saying much at all. Come up with more real content and take out the extra. Give your ideas and then prove why you are correct. Whatever you need to say, say it without apologizing. Roberts advises writers to avoid overused, common expressions such as, â€Å"over my dead body† or â€Å"under cover of darkness†. He says even the best writers cannot avoid them all together, but they should only be used when nothing else seems to fit, as they add nothing special to the paper. The last of Professor Roberts’ recommendations is the importance of using â€Å"colorful, colored and colorless words.† Using colorful words paints the reader a picture and describes a subject further, although sometimes there may be no need to do so. Colored words are words that everyone can associate with, or would have mutual feelings towards. These include certain people, places or things anyone can relate to. Writers must be careful when using words that lack a strong emotional association with their audience, as failure to do so will send the wrong message. Similarly, colorless words are words that are common and have a very general meaning. They fail to add much when used to describe a subject and are recommended to be avoided when possible.

Effective Communication and Employee Performance Essay

The purpose of the study is to investigate the impact of business communication on organizational performance in organizations. In business, message is conveyed through various channels of communication, including internet, print (publication), radio, television, etc. Whether or not significant change(s) results in the performance of an organization as a result of business communication is yet to be established. This study, therefore, is carried out to investigate the relationship between business communication and organizational performance in organizations using a contextualized and literature based research instrument to measure the application of the investigated â€Å"constructs†. Using the survey method, the study would obtain sample data from 100 small and large manufacturing and service companies. The research instrument would show encouraging evidence of reliability and validity. Data would be analyzed using descriptive statistics, percentages and t- test analysis. The study is to find out that effective business communication is emphasized to a reasonable extent in surveyed organizations. However, the ‘level of emphasize’ is a question of degree. It would also find out the extent of practices of effective business communication, which is related to the category of business (service versus manufacturing) and its size. The research findings would be limited to some extent by the confounding effect of variations within and between industry types of firm and industry sectors, and the use of respondents’ own-assessments of performance. The yet to be established research would be beyond the usual context of developed western economies, and thereby, potentially contains some lessons for practitioners and researchers in other developing countries. BACKGROUND OF THE STUDY The enhancement of effective organizational performance largely depends on the manner and way information is transferred and received among members of the organization. Nations communicate among each other through trade, fox relieve in times of natural disaster. Nations disseminate information on political, economic and social issues whiles effective communication has boost the performance of employees tremendously in modern organizations. However, the challenges that organization face in transmitting their information and messages has greatly affected the performance of some organizations in the country. As the ‘live-blood’ of the organization, communication is expected to be clear and brief but comprehensive. This has not been so in many organizations. Therefore impedes on the overall output of the organization in the country. It is rightly said that thaw success of an organization is dependent on the transparency between the team members and clear understanding of ideas between them. Communication is very vital element in business management. Communication is the means by which people in exchange information. According to Chester Barnard, communication is the means by which people are linked together in an organization to achieve a common purpose. The role of the effective communication on performance of an organization starts from the day an employee joins the firm to the time he or she leaves the firm. It is the prime responsibility of the Human Resource department to clearly inform employees the rules and policies of the organization for them to perform well. It is therefore important that the details, and the important deadlines; must be made clear to members concern in an organization to expect better performance. PROBLEM STATEMENT Communication contributes effectively towards the organizational success. This is only done when it is used to perform its key functions of controlling, motivating, emotional expressions and decision making. In organizations, miscommunication is inevitable. Ineffective communication clearly affects a company’s performance leading to a drop in share price. Moreover, effective communication is critical for employee motivation and job satisfaction (kinicki and kreitner 2006) When communication is not effective, the end result is an increase in production time and a decrease in the bottom line. In order to avoid this outcome, effective communication must be in place. (Joey, 2002) Poor communication in workplace is a serious problem and can be costly to an organization. The impact can be devastating to the parties involved. Some of the results include: †¢Loss of business, customers, products, goods and services †¢High employee turnover †¢Loss of productivity, absenteeism, sabotage, injury and accidents, snick leaves etc. This study therefore seeks to identify the impact of ineffective communication on organizational performance and possible ways to address them. PURPOSE OF STUDY The purpose of the study is to explore the implication of ineffective communication on organizations and how to address them. One of the purpose for studying effective communication and organizational performance is to aid in the planning of the organizational activities. Also, find suitable solutions to curb the challenges facing the organizations. In addition to the above, the study would help business organizations to identify specific goals and as it were make sure that the goals are notwithstanding, develop an effective communication strategy for meeting those goals and verifying that the proposed strategy actually matches the laid down goals. OBJECTIVES The study seeks to look at; †¢The nature of communication and organizational performance. †¢Explore the factors responsible for the challenges of effective communication on organizational performance. †¢Find out the implication of ineffective communicational performance †¢The strategies that can be adopted to address the challenges of ineffective e communication organizational performance. RESEARCH QUESTIONS †¢What is the nature of the challenges in communication on organizational performance? †¢What factors are responsible for the challenges of effective communication on organizational performance? †¢What are the implications of ineffective communication on organizational performance? †¢What are the measures that can be used to address the challenges? KEY TERMS †¢Communication †¢Organization †¢Performance Communication This is activity of conveying information through the exchange of thoughts, messages, or information, as by speech, visuals, signals, writing or behavior. Also, it can be defined as the transfer of information from the sender to the receiver which is intended to make a meaning. ORGANIZATION It is the process of identifying and grouping thee work to be performed, defining and delegating responsibility and authority, and establishing relationships for the purpose of enabling people to work effectively in accomplishing objectives. It is the process of diving work into convenient tasks or duties in the form of-posts, of delegating authority to each post, and of appointing qualified staff to be responsible that the work is carried out as planned. PERFORMANCE It is the process for establishing a shared understanding about what is to achieved and how is to achieved, and an approach to managing people that increases the probability of achieving success (Weiss & Haryle, 1997). Performance is an iterative process of goal-setting, communication, observation and evaluation to support, retain and develop exceptional employees for organizational success. STRUCTURE OF THE RESEARCH Chapter 1: The first chapter of the research talks about the introduction. The introduction involves background of the study, problem statement, aims and objectives, research questions, purpose of study, significance of study, scope of study, operational definition, structure of research and finally the Gant chart. Chapter 2: The chapter 2 also entails the reviewing of literature. The literature review covers the introduction, business communication, role and functions of communication, communication levels, and direction of communication, grapevine communication, communication channels, and barriers both emotional and interpersonal, effects of communication, employee morale and motivation. Chapter 3: Chapter three involves the research methodology. This chapter involves the introduction, research design, and target population, sampling and sampling and sampling technique, data collection procedure, data analysis. Chapter 4: The fourth chapter contains the analysis and interpretation of data. It’s introduction, questionnaire return rate, discussion of findings. Chapter 5: It treats the discussion of results. It’s introduction, summary, conclusion, references, appendices

HRM Practice and Employee Attitudes Assignment Example | Topics and Well Written Essays - 750 words

HRM Practice and Employee Attitudes - Assignment Example The content of the article is largely associated with how well an organization can generate Human resource management strategies. The abstract of the article has an inclusion of queries that require a lot of research and analysis on how well human resources are handled in an organization. The authors use sources from other authors that have similar findings and analysis results. Additionally, to these sources, the authors have generated their own way of coming up with own research and analysis structure. The information in this article is however based on how well a selected number of organizations related to their human resources. The author used three ways of research methodologies and collection of data. According to Fiona & Alan (2005), HRM practices are analyzed in three ways: employee report on the strengths of the used practice, employee reports and additive measures of numbers of HRM practice. Additionally, the authors measured employee attitudes depending on their commitment to their organization and their organization’s equality scales. The article operates under a thesis statement that is based on determining the relationship between HRM practice and employee work-related attitudes and evaluate whether different strategies in the measurement of HRM shows different results. According to Fiona & Alan (2005) regardless of the evaluation strategies, the results from an HRM practice are the same. They support this argument by the application by citing different evaluation processes used by different human resource experts. The authors further support their argument by comparing different results from different evaluation strategies. For instance, the author evaluated employee reports on an HRM practice and the fairness of the practice in the specific organization.  

Virtual Reality Term Paper Example | Topics and Well Written Essays - 1750 words

Virtual Reality - Term Paper Example In view of the fact that it involves so many factors, hence it took a lot of time and efforts to build it what it is nowadays. In addition, the virtual reality is yet a great deal hyped term that carries people to consider on the eternal virtues of this rising technology and paradigm. However, with the passage of time we are observing a lot of real implementations of virtual reality appearing into life (VRS, 2009). This paper presents a detailed overview of virtual reality. In this scenario, this research will cover a lot of aspects which are related to virtual reality such as its history, its associated elements and advantages. History and Overview of Virtual Reality In the era of 80s and 90s, the trend of virtual reality started catching the attention of media and public, in particular the public interested in reading science fiction books. In this scenario, a number of researchers such as William Gibson, Vernor Vinge, Neal Stephenson, and many others offered an attractive and appe aling vision of the modern world in which virtual reality (VR) technology was invasive. In fact, it was believed by readers that it would not take a lot of time when circumstances discussed by authors would turn into the fact instead of fiction. Additionally, this scenario formed the environment where everyone was looking for their own private Holodeck, and in light of the media coverage, the idea it was simply a matter of exercising a small number of facts until Holodecks would become actually accessible (Allison & Hodges, 2000). Basically, the term Virtual Reality can be utilized in different scenarios with a number of definitions. For instance, the majority of people consider VR as a specific set of tools and technologies such as a Glove Input Device, Head Mounted Display and Audio. Additionally, a large number of people use this phrase to add traditional books, pure fantasy, movies and thoughts. However, the most common use of this term is seen in computer science where we limit virtual reality to computer supported systems. In this scenario, virtual reality refers to a technique for computer users to imagine, control and communicate with computers and enormously complicated data and information. In this definition, we used imagination part for the computer generating images, audio or other physical outputs to the people of a world inside the computer. In addition, this world can be a computer aided design model, a view into a database or an experimental imitation. In this scenario, the people are able to interact with the world as well we openly control items within the world. Moreover, some worlds can be designed through other operations, for instance, simple animation scripts or physical simulations. Hence, the communication with the virtual world, as a minimum with close to real time control of the view is a vital test for a virtual reality (Isdale, 1998). In the past few years, virtual reality has emerged as a quickly developing technology which effec tively makes use of the greater than ever potential and capabilities of computers to reproduce unreal and real-world situations and surroundings with a high level of interactiveness and practicality. In fact, this environment allows people to communicate and interact with the imaginary worlds or environments by making use of a wide variety of hardware devices and equipments (such as data gloves and joysticks). In this scenario, the feeling of in reality being in that virtual world or environment

Should We Expand Our Support of Literacy Programs for Homeless Essay

Should We Expand Our Support of Literacy Programs for Homeless Children - Essay Example There are several causes of homelessness, such as domestic violence, economic hardships and war. Homelessness is bad because it creates chaos and instability in the family and threatens development of children. Researchers have found that homeless children are mostly made to forego literary and language opportunities. It is known in this context that disruption in educational development and stressed family relationships can lead to severe adversities in a child’s later learning environment (Duffield and Lovell, 2008). Communities are now beginning to realize that while addressing the issue of homelessness, it is not merely enough to resolve problems relative to food and shelter. It is imperative to provide children with literary support through which they can get over with the challenges of coping with homelessness. Research has also shown that in general, homeless children stand higher chances of suffering from health and psychological problems and developmental issues and g enerally demonstrate poor performance in school as compared to other children having permanent housing (US Department of Education, 2011). It is for these reasons that society must expand support of literacy programs for homeless children. Main Body Because of homelessness, children are put at strong risks of poor health. Research has indicated that as compared to children having permanent homes, homeless children stand four times more chances of being in poor health. Such children are two times more likely to visit emergency medical centers and to be deprived of the normal immunizations that are necessary for children. Moreover, homeless children have to often go without food and it is because of these reasons that these children perform poorly in academics. Homeless children get poor results in schools because they have to under go immense turmoil and are at constant risk of being shifted from one school to another, in addition to being made to skip school for an indefinite number of days because of the need to meet their basic family needs. It has been established through research that mobility has a devastating impact on children’s achievements and that it significantly reduces such children’s chances of graduating from high school. Schools are known to provide support to homeless children but they continue to face some unique hurdles in education such as not being able to comply with enrollment conditions relative to proof of residence, guardianship, health records etc. They often change their residences frequently, resulting in unstable schooling and continuity in education. These children are considerably constrained because of lack of transport facilities, inadequate clothing and school supplies, hunger, fatigue and poor health. Mostly, these difficulties for homeless children are not addressed and they are not able to attend school, which prevents them from getting an education that is supposed to be guaranteed by law (Iowa Department of Education, 2004). If initiatives are taken by schools to address the needs of homeless children, a sanctuary of support and stability can be created for them. They can be provided opportunities in acquiring skills needed to rise above poverty and to maintain a sound household as

News conference case studies Study Example | Topics and Well Written Essays - 500 words

News conference studies - Case Study Example Additionally, the company has a long-term perspective of its investments. It focuses its resources and efforts towards the creation of value through superior performance and growth. This background of Najafi Companies motivated Chef Paula Deen to seek the firm’s assistance in her comeback. Her former employee faced Chef Paula Deen with a number of challenges following the allegations. As a result, she lost her cooking show and lucrative endorsement deals. Additionally, she was forced to close down her restaurant. In the process of exploring her future, and position in the industry, Chef Deen identified Najafi Companies as an important investment partner. Chef Deen intends to build on Najafi Companies strong brand presence and heritage as part of her transformation (Najafi Companies 1). Therefore, Chef Paula Deen and Najafi Companies would like to announce their partnership and the launch of Deen’s debut cooking show, product launch and book deals. The essence of the new partnership is based on mutual partnership. Najafi Companies has invested $75 million in the new Paula Deen Ventures. The venture will be responsible for the debut of new cooking shows, product and book deals. The essence of the new partnership captures the nature of Paula Deen as a resilient person. It also outlines the nature of Najafi Companies as a company that is willing to invest in struggling groups, people, entities and businesses (Najafi Companies 1). Therefore, Paula Deen’s customers, business partners and audiences should expect a positive experience from the new venture. The new venture is a milestone for Paula Deen. Today’s announcement is a renewal of Deen’s promise to her audience and customers. Paula Deen intends to focus all her efforts and resources towards the satisfaction of her customers. The partnership between Paula Deen and Najafi Companies is three fold. First, customers will have an easier time to